LONDON — Hailey Bieber's balletcore-inspired athleisure capsule with British brand Adanola sold out of multiple pieces within hours of its public release on Saturday. Several bestselling items were listed as out of stock across sizes by the afternoon, the company confirmed on its website and social channels.

The collection, trailed earlier in the week by fashion outlets including Vogue, leans on soft neutral tones, wrap tops and ballet-flat-adjacent silhouettes that have defined the balletcore trend dominating 2026 activewear. Adanola, founded in Manchester in 2015, has grown rapidly by pairing minimalist gymwear with high-profile collaborations.

Bieber, whose Rhode beauty brand was acquired by e.l.f. Beauty in 2025, has become a reliable commercial force in direct-to-consumer fashion. The Adanola capsule marks one of her most visible apparel tie-ups and was promoted across her Instagram account to an audience exceeding 50 million followers.

The rapid sell-through underscores the continued pull of celebrity-fronted drops in a crowded athleisure market, where brands such as Alo Yoga and Lululemon compete for the same shoppers.

Adanola said restocks of selected styles were planned, without giving a firm date. "The response has been incredible and beyond what we expected," an Adanola spokesperson said in a statement posted to the brand's social media, thanking customers for their support and promising further availability.