LONDON — The All England Lawn Tennis Club reported record strawberry sales and brisk crowds on Sunday as Wimbledon's second week opened, with thousands of spectators queuing on Church Road for ground passes.

Strawberries and cream have been a Wimbledon fixture since the tournament began in 1877, and the club serves the fruit picked in Kent the previous day. Demand for the £2.70 portions climbed alongside attendance, following a heatwave that marked the championships' opening days in late June.

Sunday's play featured fourth-round singles matches, drawing families and day-trippers to the grounds at SW19. The All England Club's catering teams prepared additional supplies of strawberries, Pimm's and water stations to manage the heat and volume of visitors.

The second week traditionally sees the sharpest rise in public interest as the men's and women's draws narrow toward the quarter-finals. Retailers and hospitality operators across Wimbledon village reported strong trade, with local businesses citing the tournament as a key annual boost.

The All England Club urged ticketless fans to arrive early for the queue, which operates under its long-standing code of conduct on Wimbledon Park. The championships are scheduled to conclude with the finals the following weekend.