'Alpha', the latest entry in Yash Raj Films' spy universe, drew strong crowds to Indian multiplexes on Sunday, driven by social media reaction to Hrithik Roshan's surprise cameo. Trade analysts reported packed weekend shows in Mumbai, Delhi and southern markets.

The film positions itself as a landmark entry featuring female leads in the action-heavy franchise built around 'Ek Tha Tiger', 'War' and 'Pathaan'. Yash Raj Films treated Roshan's appearance as a closely guarded reveal, and clips circulating online drove renewed ticket sales through the weekend.

Trade tracker Sacnilk and box-office commentator Taran Adarsh noted that word-of-mouth around the cameo helped 'Alpha' hold ground against competing releases. Distributors said Sunday collections showed strong evening performances in metro cities, with many shows running near capacity.

Yash Raj Films has staked much of its 2026 slate on expanding the spy universe, and 'Alpha' represents a test of whether audiences will embrace new leads alongside established stars. A Yash Raj Films spokesperson said the studio was encouraged by the opening response and would confirm milestone figures once verified.

Industry watchers expect the film to cross key domestic and worldwide thresholds as it enters its second week. Studio insiders have suggested the cameo lays groundwork for future crossovers, a strategy the studio has employed repeatedly to sustain the franchise.