NEW YORK — Victoria's Secret staged its latest runway event on Thursday, featuring Natalia Bryant among its debut models as the lingerie label continues its reinvention for a younger, more diverse audience. The show streamed globally.

Natalia Bryant, 23, the eldest daughter of the late NBA star Kobe Bryant, walked the runway for the first time. Her mother, Vanessa Bryant, publicly shared her belief that Kobe was watching her daughter's debut, generating significant social media attention.

The show marks another step in Victoria's Secret's effort to rebuild cultural relevance after discontinuing the original televised spectacle in 2019 amid criticism over body standards and inclusivity. The brand has since recast the event with a broader range of models, performers and ambassadors.

Casting high-profile newcomers such as Bryant reflects the label's strategy of pairing legacy glamour with celebrity lineage to generate online engagement. The event's performances and runway looks trended widely across social platforms.

Vanessa Bryant shared images from the event on Instagram, writing about her pride in her daughter and her belief that Kobe was present. The post drew millions of interactions within hours of the show.