SAN DIEGO — The Air Jordan 4 "Comic" sold out across Nike's SNKRS app and select retailers over the weekend, as San Diego Comic-Con 2026 drew crowds and amplified demand for the pop-culture-themed release. Jordan Brand confirmed the drop timed to the convention.

The sneaker debuted July 25 with comic-panel graphics and bold primary colours, aligning with Comic-Con's opening days. Resale platforms including StockX and GOAT listed pairs above retail within hours, reflecting the collector appetite that surrounds convention-linked footwear.

Comic-Con, running through July 26 at the San Diego Convention Center, has become a key marketing window for brands seeking crossover between apparel and entertainment fandom. Nike has repeatedly used the event to launch limited runs, and the "Comic" edition continued that pattern.

Retail analysts at StockX noted that convention-timed releases typically peak in resale value during the event weekend before settling. Sneaker media outlets including Sneaker News and Complex reported strong early sell-through and steady secondary-market activity through Sunday.

For attendees, the release added another draw to a weekend already packed with panels and exhibitions, blending sneaker culture with the broader Comic-Con spectacle.