The Television Academy confirmed final production details for the 78th Primetime Emmy Awards on Wednesday, set to air Sunday, September 13, on ABC from the Peacock Theater in Los Angeles. Comedian Nate Bargatze will host the ceremony.

Apple TV+ drama 'Severance' and its Hollywood satire 'The Studio' are among the most-nominated titles this year. HBO and Netflix again secured heavy nomination counts across drama, comedy and limited series categories.

Rehearsals and red-carpet arrangements are being finalised this week, with presenters and performance segments confirmed ahead of the live broadcast. Bargatze, known for clean, deadpan stand-up, has said he intends to keep the tone light and fast-moving.

The ceremony carries significant weight for streaming platforms competing for prestige and subscribers. Apple, Netflix and HBO Max are positioning their flagship dramas to capitalise on awards momentum, which could reshape marketing campaigns heading into the autumn viewing season.

The Television Academy said the telecast would run live in the Pacific time zone, with ABC and Hulu handling domestic broadcast and streaming.