LOS ANGELES — Producers of the rebooted "Baywatch" series unveiled a first-look promotional campaign Thursday featuring Brooks Nader and Olivia "Livvy" Dunne in the franchise's instantly recognisable red lifeguard swimsuits. The images marked the project's biggest publicity push to date.

The original "Baywatch" aired from 1989 to 2001 and became one of the most widely watched television shows in the world, anchored by David Hasselhoff and Pamela Anderson. The red one-piece swimsuit became a lasting pop-culture symbol, and the reboot has leaned heavily on that nostalgia in its marketing.

Nader, a Sports Illustrated Swimsuit model, and Dunne, the former LSU gymnast turned social-media star, headline a cast built around figures with large online followings. The pair stripped down to the iconic red Baywatch swimsuits for the campaign, with producers emphasising the casting of influencer-era talent to draw younger audiences.

The release drew immediate attention across social media, where the two women command a combined following in the tens of millions. The casting represents a bet that nostalgia paired with influencer reach can revive the lifeguard drama for streaming audiences.

The reboot joins a broader wave of legacy television revivals aimed at viewers who grew up with the originals. A premiere date and distribution platform are expected to follow the promotional rollout.