Universal Pictures intensified its promotional campaign on Friday for Christopher Nolan's 'The Odyssey', building on a star-studded Paris premiere that drew Zendaya and the film's ensemble cast to the centre of global entertainment coverage.

The Paris event on Thursday featured Zendaya in a white lace gown, alongside co-stars Matt Damon, Tom Holland and Anne Hathaway. Nolan's adaptation of Homer's poem has been among the most closely watched productions of the year, shot in IMAX across multiple international locations.

Universal has positioned 'The Odyssey' as a tentpole release, confirming an IMAX-led rollout and premiere events in London and New York. The studio's marketing materials emphasise the film's technical scale and A-list ensemble.

The premiere momentum reflects Nolan's box-office standing following 'Oppenheimer', which won the Academy Award for Best Picture. Industry analysts project strong opening figures, citing the director's track record and the film's broad appeal.

A Universal Pictures spokesperson said the studio was 'thrilled' with the Paris reception and confirmed further premiere events would follow in the coming days as the release date approached.