'Practical Magic 2' opened in cinemas across North America and the United Kingdom this weekend, reuniting Sandra Bullock and Nicole Kidman as the Owens sisters nearly three decades after the original film. Warner Bros. positioned the release for the late-summer holiday window ahead of the US Labor Day weekend.

The promotional campaign included premieres in London and New York earlier in the week, where Bullock and Kidman embraced on the red carpet in images widely shared by outlets including People. The 1998 original underperformed theatrically before becoming a cult favourite through home video and streaming—a trajectory the studio cited when greenlighting the follow-up.

Director Susanne Bier's film returns to the story of the Owens family and its inherited curse. Warner Bros. emphasised the reunion of its two leads in marketing materials, with trade coverage from Variety and Deadline framing the opening as a test of nostalgia-driven demand against a crowded box office.

Industry tracking had projected a mid-range domestic debut, with the film relying heavily on female audiences and enduring affection for the original. A Warner Bros. spokesperson said the studio was 'thrilled to bring the Owens sisters back to the big screen for a new generation of fans.'